Book review on Yes! 50 Scientifically Proven Ways to Be Persuasive, by Noah. J. Goldstein, Steve J. Martin, and Robert B. Cialdini.
Blog for efficiency sales professionals on how to think about creative new ways to save your prospects and customers time and...
Efficiency sales professionals need to focus on connecting the product or service with something that the prospect truly values...
Efficiency sales professionals need to take a look at the bigger picture before presenting a financial analysis to your prospect.
Book review on New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them, by Terri L. Sjodin.
Example of reframing efficiency so it can be measured with yardsticks the prospect is already using to measure his or her success.
