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Online, market-specific knowledge database

Segment Guides™

Market-segment-specific intelligence that helps reframe the benefits of energy projects so they can be measured using the yardsticks your prospects are already using to measure their own success.  Available in narrated video form and as a read-at-your-own-page guide.

Connect the dots, capture your prospects’ attention, and focus on “why” they absolutely need what you’re selling by really doing your homework and taking a market-segment-specific approach to sales.

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Segment Guides™ is a licensed online database that provides energy professionals with the jargon, yardsticks, and sound bites they need to establish credibility with their prospects and customers.

Connecting the dots between energy projects and non-utility-cost financial and non-financial benefits is an important dimension of this database. With Segment Guides™, energy professionals will find it easier to open a conversation, or revitalize a stalled one, with confidence.

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Segment Guides™

Purchase Segment Guides™ +
Selling in 6™ Platinum

Segments Currently Available

  • Bakery Goods & Snack Processing
  • Biotechnology & Laboratories
  • Colleges/Universities
  • Commercial Real Estate
  • Dairy
  • Data Centers
  • Electrification 
  • Government
  • Greenhouses 


  • Grocery
  • Healthcare
  • Hospitality
  • K-12 Schools
  • Large Assembly
  • Manufacturing
  • Meat & Poultry Processing
  • Parking Garages/Lots
  • Residential
  • Restaurant


  • Retail
  • Senior Living 
  • Service Retail
  • Warehouses & Cold Storage
  • Water Distribution/ Wastewater Treatment
  • Bonus Resource: Digits to Widgets downloadable worksheet

 

Segment Guides™ has been updated to contain segment-specific implications of the COVID-19 pandemic and the recession.

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What segments are most disadvantaged by COVID -19 and economic downturn?
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What segments are doing well?
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Who might have have greater access to low-cost capital?
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Who might have dollars earmarked for expansion that could be re-applied to expense-reducing CapEx?
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How could proposals be reframed to resonate with what your prospects care about most today?
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