Asking about why? how? where? when going to market with a new product or service, and what niches and value propositions are...
Reasons that a sales prospect might become interested in installing smart valves in their building.
Practical lead generation tips to use for business development
How a true sales professional customizes his or her value proposition based upon the person with whom he or she is speaking.
Creating an interface for users that allow them to easily access and understand energy efficiency.
Focusing on the specifics of your product or service in the technical appendix of your sales proposal.
How to sway your prospect by focusing on the emotional appeal of your product or service.
