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Latest Articles

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What's Your Focus?

Efficiency sales professionals need to focus on connecting the product or service with something that the prospect truly values...

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It's Too Simple

Efficiency sales professionals need to take a look at the bigger picture before presenting a financial analysis to your prospect.

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Reframing Efficiency

Example of reframing efficiency so it can be measured with yardsticks the prospect is already using to measure his or her success.

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