Payback period tells you how long it will take to recoup your first cost, and there are actually several varieties of that...
If you are looking for a little inspiration, I highly recommend watching this quick TED talk.
Check out a few stories about the power of the connecting the dots, courtesy of some colleagues of mine.
As long as humans have been around there have been evolving forms of communication, but storytelling essentially remains the same.
Just like it takes multiple casts to get fish in the boat, it takes mutiple touches to make a sale.
It is really important to understand whether certain metrics are going to work for you or not, and if a metric isn’t working for...
Check out these four rules when you do non-mutually exclusive projects.
Put the sale into the realm of something else people are going to care about.
