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Choose Your Words Wisely

Are you using "fluff" words in your elevator pitch?

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 choose-your-words-wisely.jpg

When you’re working on perfecting your elevator pitches, it’s important to check your verbiage to make sure you aren’t using any “fluff” words. What is a “fluff” word? Words like “Pioneering,” “Leading,” “Established,” “Finest,” “Foremost,” and “Original.” Do any of these words mean anything? No. They are about as meaningful as the word “Natural” printed on a loaf of bread in the supermarket (as if the alternative were “Supernatural”).

Even words that seem very logical to use when talking about efficiency may be fluff, such as “Green,” or “Sustainable.” Sure, your company might help people achieve their sustainability goals; however, these words do not describe what you do or what value you actually bring to the table.

Remember, you have only fifteen seconds to get your pitch delivered, so any time spent on words that are not useful is wasted time. Go over your word choices with a fine-tooth comb and replace any fluff words with ones that will add clarity to your pitch.


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Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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