SIR is a simple way to showcase how many dollars of present value you would receive for each dollar invested today.
My philosophy would be to help property managers get more of what they already consider to be their goal.
Check out a solar professional's excellent example of upselling by offering other energy efficiency incentives as a package deal.
The path to success is rarely the same for everyone in sales.
In case you missed them, here are the highlights from last week's Selling Energy blogs.
When it comes to communication, you need to bring your best to every proposal, email and in-person interaction.
My philosophy is that when it comes to tax benefits and other reasons to do an energy projects, be careful not to let the tail wag...
Working with a trade ally has to be a two-way street in order to be a worthwhile endeavor.
