Using the power of 12 to gain access to decision-makers when proposing an efficiency project.
One of the broken “rules of thumb” that is commonly used by decision-makers is the “maximum 2-year simple payback” rule.
Conveying the cost of delay with calculations using hypothetical scenarios can be very effective in motivating your prospect to...
Read Freakonomics to take away lessons in economics that can be easily and enjoyably digested.
Use Net Operating Income as your metric when presenting an expense-reducing capital project to a landlord.
Understand the yardsticks your prospect is using to measure his or her own success.
Part two on asking about why? how? where? when going to market with a new product or service, and what niches and value...
Asking about why? how? where? when going to market with a new product or service, and what niches and value propositions are...
