Learn why it's important for everyone to know how to sell their products and services.
Learn why it's more important to build rapport than it is to build relationships.
Learn how to overcome cold call reluctance by changing the way you approach cold calling.
Learn how to recruit an internal ally at your prospect's organization.
Learn how to approach a prospect when you don't have any proof from previous projects.
Learn how to overcome the objection that your prospect "doesn't have the cushion" to afford your project.
