What is your competitive advantage? If you don’t have a clear picture of how your business differs (or fails to differ) from other similar businesses, you might want to spend some time researching your competition and strategizing new ways in which you might set yourself apart. Here are 8 questions you might ask yourself to determine your competitive advantage:
About your competition:
-What are they doing (and what are they not doing)?
-What are they best known for (both the good and the bad)?
-What do their customers value most about their product or service?
-If you worked for their company, what changes would you make?
About your business:
-Why did my customers choose me over my competitors (for closed sales)?
-Why did my prospects choose to work with a different business (for lost sales)?
-What do my customers value most about my product or service?
-What do I want to be known for (e.g., great customer service, highest quality products)?
Love one of our blogs? Feel free to use an excerpt on your own site, newsletter, blog, etc. Just be sure to send us a copy or link, and include the following at the end of the excerpt: “By Mark Jewell, Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from the Sales Ninja blog, Mark Jewell's daily blog on ideas and inspiration for advancing efficiency. Sign up at SellingEnergy.com.”
Want our daily content delivered to your inbox? Subscribe to the Sales Ninja blog!
