There can be a very human reason behind why someone might be interested in energy efficiency. All it takes is the right questions...
It's an exciting time to sell LED in the agricultural segment. These are some of the latest, cutting-edge findings in that area,...
Tax benefits shouldn’t be front and center when you're speaking with a customer. It's a case of the tail wagging the dog, and it's...
Talking about financial metrics might be intimidating for a homeowner. However, if you know the right way to discuss their...
There have been 50 financial crises in the 20th century and there are sure to be more. Our book recommendation this week is all...
Encountering obstacles is inevitable in this business. Whether you're on your own or working with a team, here are the most...
When it comes to income producing properties, it’s vital that you understand exactly how much of the utility cost the landlord is...
Savings-To-Investment Ratio (SIR) is one of my favorite financial metrics. There's no better way of explaining how a prospect will...
It isn't enough to take incoming business at face value. What's important is to know why someone has decided to contact you that...
