Every industry has its own unique priorities. Today, we look at how to frame efficiency project pitches for the healthcare...
People value avoiding a potential loss more than they value capturing a potential savings.
When it comes to sales customers, it could be the beginning of a long-term relationship. Think ahead!
If you're trying to stay on the cutting edge regarding sales advice, the good news is that there are some high quality (and free!)...
Busy people say there are too many things to do and too little time. Is that a good or a bad thing?
Put the sale into the realm of something else people are going to care about.
Approach a prospect with an efficiency project, refer to Seth Godin's hierarchy of factors.
