Who Pays? Who Benefits?
Determine who is going to pay for (and benefit from) your efficiency solution before you step into the room for a meeting.
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Determine who is going to pay for (and benefit from) your efficiency solution before you step into the room for a meeting.
Use laughter and gentle prodding to give your prospect a friendly and much needed push.
Learn how to overcome the myth of simple payback period.
Don't fear the c-suite. Think about what they care about, and focus on those values.