Reframe your efficiency project by quantifying and monetizing the benefits using terminology your prospect will understand.
Avoid technical jargon if you want to convey the true value of your project.
It's important to be persistent with your prospects and clients - just don't cross the line and be a pest.
Be sure to not only listen but also look at your prospect when he or she is speaking.
Never talk for more than 7 seconds, and always listen to your prospect when they're speaking.
Don't fear the c-suite. Think about what they care about, and focus on those values.
