Whenever I am training a new group of sales professionals, I always make it a point to emphasize how communication is vital to their success. More than that, being able to communicate thoroughly is their responsibility as efficiency sales professionals. If your prospect misunderstands your point, even after all discussions have been made, then it is important to reflect on how to improve.
If you are hoping to win your next deal, I encourage you to brush up on your communication skills. Kim Zoller and Kerry Preston’s communication guide, You Said What?!: The Biggest Communication Mistakes Professionals Make offers precise and concise advise. Besides discussing the significance of a communication plan, Zoller and Preston also highlight how to correct the 16 most common communication mistakes. Newcomers and seasoned professionals will appreciate the insight from this helpful manual.
Here is a summary from Amazon:
“Communication is a measure of how we are heard. It's not about us; it is about how the other person perceives our message. If you are not where you should be in your career, the problem may be related to how you communicate.
“You Said What?! is an action-oriented book that gives you solid techniques that can be used right away to achieve effective results, including:
- Quick tips and strategies on communication skills.
- Real-life stories of how business communication can impact your career.
- Tools that help you be understood and heard.
“You Said What?! will help you strengthen your message by planning and sharpening your communication skills.”
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