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Communication Sales & Marketing Book Reviews

Don’t Be Afraid To Ask

You can't expect yourself to know everything, let alone handle it on your own. This week's book recommendation reminds you that it's okay to collaborate.

Don’t Be Afraid To Ask

In the business culture it’s expected that we are knowledgeable and quick on our feet, particularly in front of others.  We should be ready with solutions and answers. And with the advent of smartphones, we have more tools and information at our disposal than ever.  With all of this in our favor, why wouldn’t we be able to tackle any obstacle on our own?

Well, the truth is we don’t actually know everything, let alone have the ability to take on anything and everything by ourselves. 

That’s where this week’s book recommendation comes in.  All You Have To Do Is Ask is a book by sociologist Wayne Baker that will be published this month.  In many of my teachings, I encourage students to ask questions and collaborate in order to succeed.  This forthcoming book outlines some of the strategies you’ll need in order to get there.  Books like this remind us that there’s nothing wrong with needing some help!

Here is the summary on Amazon:

“A set of tools for mastering the one skill standing between us and success: the ability to ask for the things we need to succeed.

“Imagine you’re on a deadline for a big project, and feeling overwhelmed. Or you're looking for a job, but can't seem to get your foot in the door. Or you're dying for tickets to a sold-out concert, and all your leads have gone cold.

“What do these problems have in common? They can all be solved simply by reaching out to a colleague, friend, or wider network and making an ask.

“Studies show that asking for help makes us better and less frustrated at our jobs. It helps us find new opportunities and new talent. It unlocks new ideas and solutions, and enhances team performance. And it helps us get the things we need outside the workplace as well. And yet, we rarely give ourselves permission to ask. Luckily, the research shows that asking—and getting—what we need is much easier than we tend to think. 

“Here, Wayne Baker shares a set of strategies—used at companies like Google, GM, and IDEO—that individuals, teams, and leaders can use to make asking for help a personal and organizational habit, including:

• A quiz to identify your asking-giving style
• SMART criteria for who, when, and how to ask
• “Plug-and-play ” routines that make requests a standard component of meetings
• Mini-games that incentivize asking within teams
• The Reciprocity Ring, a guided activity that allows people to tap into the giving power of a network

“Picking up where the bestselling book Give and Take left off, All You Have to Do Is Ask shows us how to ignite the cycle of giving and receiving by asking for the things we need.”

Sales Training That Works! Selling in 6.

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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