When you haven’t reached the level of success you’re aiming for, you’d be wise to turn your attention to obtaining answers to some basic questions: What else can be done to attain your goals? How can you increase your output and revenues? More importantly, who should be on your team, helping you to accomplish this?
Cameron Herold’s Double Double poses a solution that’s out of the box but quite simple. You visualize your goals then work backwards from them in order to create a plan. If you do this right, you could double your revenue in three years or less.
As strange as this might sound, this is a plan worth considering. Herold is the former COO of 1-800-GOT-JUNK?, a business that flourished, growing from $2 million in revenues to $105 million in six years. His strategies and business philosophy center on reverse engineering, building stamina and keeping a sharp focus on productivity, meetings, communication, marketing and hiring practices. This book will give you a full plate and plenty to think about, but if you’re looking for an exponential improvement on the job, look no further.
Here is the summary from Amazon:
“A step-by-step guide to enjoying the roller-coaster ride of growth – while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers – from creating a vision for the company's future to learning how to generate free PR for a developing company – is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: how to design meetings for maximum efficiency; how to hire top-quality talent; how to grow in particularly tough markets; how to put together a board of advisors – even for a smaller company; how even the busy entrepreneur can achieve a work/life balance.”
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