The Secret to Selling Efficiency: Don’t Talk Tech
Forget the technical jargon and focus on your prospect’s story, not yours.
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Forget the technical jargon and focus on your prospect’s story, not yours.
Find out if the landlord could use a “capital expense cost recovery” clause and have the tenants repurpose wasted utility dollars...
If you anticipate objections and you inoculate your presentation with the answers to those objections, you’ll have a much more...
Stand-up comedians can offer some great insights into engaging an audience with emotions, body language and speech structure.
This is a very common myth and you should be prepared ahead of time to overcome your prospect’s objection.
Reframe the situation so that there is a compelling reason to move forward immediately.
This concept is absolutely vital to efficiency sales success.