Proposal Writing Tips

The way in which you frame your product or service in a proposal can mean the difference between a “yes” and a “no.” Here are eight tips to keep in mind when writing a proposal: 

1. Focus on results rather than methods or processes.
2. Be generous with innovative ideas.
3. Make it about the client, not about your company.
4. Make it easy to read and evaluate.
5. Accuracy is essential in both content and form.
6. Re-read it the next day before sending it out.
7. Don’t make your proposal dull; add flavor and drama.
8. Think through any objections and address them preemptively.