Check out some examples of how you could get to a decision-maker with a more hands-on approach.
One of the most overlooked metrics is my favorite one to use: savings-to-investment ratio or SIR. It’s also one of the most...
Sometimes, one needs to “connect a few dots” to help the prospect realize just how urgently they need your proposed solution.
Jonah Berger’s Invisible Influence offers valuable insight on human behavior and marketing.
In case you missed them, here are the highlights from last week's Selling Energy blogs.
As the end of the year draws closer, many people find themselves re-evaluating their lives and setting new goals. Well, ideally.
One of the most compelling cases for change comes not in the form of utility cost savings, but rather in the form of what I like...
There are three important financial statements that you should know like the back of your hand
Check out an example of how to sell energy by addressing things that people really care about.
