Last Monday, I recommended reading Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham. In this book, Burlingham cites a variety of successful companies that managed to grow significantly while maintaining quality and staying true to their core values. Today, I want to share a book that I think is the perfect follow-up to Small Giants. The book is called Leap! 101 Ways to Grow Your Business, by Stephanie Chandler.
What makes this book a natural pairing with Small Giants? Small Giants gives us the foundation to understand business growth (both the benefits and the risks), and Leap! gives us the actionable strategies to make those positive changes that will allow us to successfully grow our businesses. If you’re looking for growth strategies, I highly recommend reading this book (ideally after you’ve read Small Giants!).
Here’s a summary from Amazon Books:
“Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company.
“LEAP! is divided into four sections: Leverage, Execute, Accelerate, and Prosper; you will learn how to:
- Develop a business-growth action plan.
- Automate your business.
- Locate business capital.
- Identify powerful marketing strategies.
- Harness the power of the Internet.
- Attract the media and gain valuable exposure.
- Boost profits by innovating.
- Protect your time so you can enjoy your life.
“Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?”
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