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Sales & Marketing Book Reviews

How to Transform Your Limitation into Advantages

Today’s recommended book looks at how to take the constraints put on us in everyday life and turn them into opportunities for growth.

How to Transform Your Limitation into Advantages

Whether we’re looking into our professional spheres or our personal lives, we are constantly faced with constraints that may affect our ability to act efficiently. Often, many of our responses to these constraints may involve pulling back from the issue or finding ways around it. What if we took a different approach to solving our issues by reframing them as opportunities for transformation?

how-to-transform-your-limitation-into-advantages

In a richly anecdotal and innovative discussion, marketing consultant Adam Morgan and co-author Mark Barden encourage readers to recognize their habitual thoughts and emotional patterns to change how they problem-solve. A Beautiful Constraint: How to Transform Your Limitation Into Advantages, and Why It’s Everyone’s Business examines various ideas including knowing your “dominant path” and thinking outside it; realizing that efficiency, not resources, drive results; and, how to avoid placing unreasonable demands on yourself, your suppliers, and your customers. If you are interested in learning how to deal with constraints more effectively, especially self-imposed limits, we highly recommend reading this book.

Here is a summary from Amazon

“A Beautiful Constraint: How to Transform Your Limitations Into Advantages, And Why It's Everyone's Business is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today – lack of time, money, resources, attention, know-how – and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthroughs, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.”

18May2022 AESP Spring Training course announcement

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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