Competition can be fierce in the efficiency industry. One of the best ways to set yourself apart from your competitors is to offer your own unique product or service and to create a brand around that product or service. If you offer something that nobody else offers and you package it in a way that is recognizable and memorable, you’ll create a category for yourself that will give you immunity against competition.
In Joe Calloway’s best-selling book, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, Calloway cites examples from several world-class companies that have managed to separate themselves from their competitors by creating their own “category” of business. This book explores a number of actionable strategies for creating a “category of one,” including lessons about management, identity, and branding. If you’re interested in this topic, I highly recommend picking up a copy of this book.
Here’s a summary from Amazon Books:
“Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business.”
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