If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step.
Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some tips to keep in mind as you prepare your elevator pitches:
Your elevator pitch should be:
- Short and to the point
- Memorable
- Interactive (allows you to say something and pause for a response, or say something and ask a question)
- Conversational
Your elevator pitch should NOT be:
- A speech
- A soliloquy
- A pitch (in the traditional “sales pitch” sense)
- Longer than 15 seconds
Avoid fluff words that don’t really mean anything:
- “Finest”
- “Established”
- “Foremost”
- “Leading”
- “Pioneering”
- “Original”
