Skip to content
Communication Sales & Marketing

Good Pitching

Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type.

Good Pitching

If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step. 

good pitching

Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some tips to keep in mind as you prepare your elevator pitches: 

Your elevator pitch should be: 

- Short and to the point 

- Memorable

- Interactive (allows you to say something and pause for a response, or say something and ask a question) 

- Conversational 

Your elevator pitch should NOT be: 

- A speech

- A soliloquy

- A pitch (in the traditional “sales pitch” sense)

- Longer than 15 seconds

Avoid fluff words that don’t really mean anything:

- “Finest”

- “Established”

- “Foremost”

- “Leading”

- “Pioneering”

- “Original”

Free Selling Energy Hardback book

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

SUBSCRIBE-CONCEPT-876110004_727x484

Subscribe to our Blog

Get daily “drip-irrigation” reinforcement. Each day you’ll get bits of wisdom, news, highlights of upcoming courses, and quotes to keep you inspired and motivated.

Latest Articles

How Successful People Become Even More Successful

How Successful People Become Even More Successful

Sales success can be like catching a wave: it doesn't last forever, so you need to prepare, be patient and plan for the next one!

Weekly Recap, December 3, 2023

Weekly Recap, December 3, 2023

Miss one of our sales blogs this week? Our weekly recap will get you caught up and prepared for success.

Tossing Out Bad Habits

Tossing Out Bad Habits

This breakdown on Ladders explores 3 habits that can make or break a person.