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Sales & Marketing Book Reviews

Bringing Work Into the 21st Century

What if decisions in the workplace were made across the board, instead of being strictly dependent on the higher-ups? This week's book recommendation explores this new idea.

Since the Industrial Age, there has been a division within the workplace. There are those in leadership (the “deciders”) who make the decisions while their employees (the “doers”) follow their orders and perform the work. Over 250 years later, is this separation making our businesses more productive or profitable? Not necessarily. Times have changed.

Bringing Work Into the 21st Century

In David Marquet’s Leadership is Language he writes that we need to rethink (and throw out) this age-old playbook. If all of the decision-making rests with one person or a small group of people, the opportunities for innovation and growth inevitably dwindle. It’s only through open communication and integrated feedback that a business can truly thrive, but it depends on everyone recognizing those shortcomings of unidirectional leadership and committing to change.  

You can’t underestimate the power of hierarchies, which have steered many situations into ruin (including a nautical tragedy in the first chapter of this book). The solution Marquet provides is rather simple: if everyone can offer input into their work lives, their motivation—and by extension the success of the business—will ultimately increase and the resulting improvements will benefit everyone. 

Here is the summary on Amazon:

You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organization's goals. Unfortunately, David Marquet argues, that's an outdated model of leadership that just doesn't work anymore.

“As a leader in today's networked, information-dense business climate, you don't have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions.

“Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language we've inherited from the industrial era.

“It's time to ditch the industrial age playbook of leadership. In Leadership is Language, you'll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language:

  •  Control the clock, don't obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong.
  •  Collaborate, don't coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses ("Is this a good plan?"), allow them to answer on a scale ("How confident are you about this plan?")
  •  Commit, don't comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time.
  •  Complete, not continue: If every day feels like a repetition of the last, you're doing something wrong. Articulate concrete plans with a start and end date to align your team.
  •  Improve, don't prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. You'll face fewer cut corners and better long-term results.
  •  Connect, don't conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making.

“In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

Selling Energy Mastermind Group Coaching Call 22Nov2021

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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