Here are our sales-enhancing tips from this week's Selling Energy Blogs...
Monday: This week's book recommendation addresses the fact that the higher up the corporate ladder you get and pitch a sale, the less price matters.
Tuesday: Most sales professionals know that there is more to a sale than tech talk and savings. The benefits are key, and in most cases you need to dive deeper and know what will catch someone's attention.
Wednesday: It isn't enough to take incoming business at face value. What's important is to know why someone has decided to contact you that day. You might be surprised!
Thursday: Savings-to-Investment Ratio (SIR) is one of my favorite financial metrics. There's no better way of explaining how a prospect will (literally!) get their bang for their buck.
Friday: When it comes to income-producing properties, energy efficiency projects can be an incredible asset. Understanding that an owner-occupant, a landlord, and a tenant have entirely different values and decision-making drivers is vital to making your case.
Saturday: Explore five ways you can reframe challenges and get yourself onto the right track.