Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs...
Monday: What is the difference between marketing and advertising? Seth Godin, the author of This Is Marketing, points out that while these words used to be synonymous, times have changed.
Tuesday: At the conclusion of your first meeting with a prospect, do you schedule a follow-up visit before you leave… or do you wait and do it over the phone later? In my experience, it’s best to schedule the next session before you leave.
Wednesday: What are the best ways to handle project delays? Make it about your prospect’s specific benefits.
Thursday: The sales profession is greatly misunderstood. Learn more about the common misconceptions about working in sales.
Friday: Being obsessed with a question and sitting in one place until the answer comes into your head is not always the right approach. In fact, you should do exactly the opposite.
Saturday: Learn how to turn an unhappy customer into a happy one.
