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The Value of an Occupied Seat

If you’re trying to sell energy solutions to educational institutions, try expanding the discussion to include benefits beyond financial savings.

The Value of an Occupied Seat

If you’re trying to sell energy solutions to educational institutions, you need to expand the discussion to include non-utility-cost financial and non-financial benefits in addition to the more obvious utility savings.

value of an occupied seat

For example, what’s the value of a “butt in a seat” in the school district where you’re proposing upgrades? Many school districts in the U.S. determine the level of state school subsidies using a formula that considers the average daily attendance of the preceding school year. Improving the attendance rate by even a small percentage could have a major impact on the funding a school receives. The good news is that studies have shown that if you make a school more comfortable with better thermal comfort, indoor air quality, lighting, access to daylight, and so forth, you’ll likely see a positive impact on attendance – and that’s among not only students but also teachers.

Remember to consider all of the non-utility-cost financial and non-financial benefits in addition to the energy savings.  Having more learners in the room equates to higher standardized test scores and potentially higher subsidies depending on the formula used.  A more pleasant working environment supports teacher attraction and retention.  When a healthier environment improves teacher attendance, the school spends less money on substitute teachers and learners enjoy more consistency in instruction.

18May2022 AESP Spring Training course announcement

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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