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The Income Producing Property

Income-producing properties are a prime candidate for energy efficiency upgrades–here are some ideas on how to frame your proposal.

The Income Producing Property

One of the prime targets for energy retrofits is income-producing property. You can give yourself a leg up on the competition if you demonstrate for your prospect the many ways in which your project will make their building more competitive, profitable, and valuable. Here are some of the many benefits you may choose to work into the discussion:

The Income Producing Property

1) More competitive:

  • Lower occupancy cost positions the building as being more cost-effective for tenants.
  • Enhanced comfort and productivity improve tenant retention and building reputation.
  • Sustainability provides a marketing advantage that helps attract and retain tenants.

2) More profitable:

  • Better tenant retention and attraction increase revenue while reducing cost of tenant churn.
  • Lower vacancy rates yield higher rental revenue.
  • Lower tenant utility bills provide an opportunity for higher base rents.

3) More valuable:

  • Rental revenue (from above) increases cash flow.
  • Lower operating costs increase cash flow.
  • Higher Net Operating Income (NOI) supports higher appraisal.

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Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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