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Sales & Marketing Book Reviews

Rethinking Your Meetings

Meetings can be a chore, but do they have to be? This week our book recommendation is about rethinking and revamping them, as well as sorting out what works best in your workplace.

In our Selling in 6 Platinum series there are several lessons on how to conduct a successful meeting. One of them features 24 steps in order to make them effective! To say the least that’s a tall order, but many of us have sat through meetings where we would rather be anywhere else; feeling bored and frustrated or wondering why they were scheduled in the first place. These are the meetings in desperate need of an overhaul.

Rethinking Your Meetings

This week’s book recommendation is an expansion on what we teach, a guidebook on how to turn ineffective meetings into win-win scenarios. Based on best practices, research and feedback, Steven Rogelberg’s The Surprising Science of Meetings is a crash course on making those changes, as well as opening a dialogue with your colleagues about what’s working for them and what isn’t. 

Here is the summary on Amazon:

A recent estimate suggests that employees endure a staggering 55 million meetings a day in the United States. This tremendous time investment yields only modest returns.

“No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. Most companies and leaders view poor meetings as an inevitable cost of doing business. But managers can take heart: researchers now have a clear understanding of the key drivers that make meetings successful.

“In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings. For those who lead and participate in meetings, Rogelberg provides immediate direction, guidance, and relief, offering a how-to guide to change your working life starting today.”

 In this on-line workshop we look at understanding objections and how to manage these strategically to push through to get that sale.

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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