Skip to content
Sales & Marketing

Rebate and Incentive Tips, Part One

Utilizing rebates and incentives can be key to pushing your energy efficiency upgrade proposals across the finish line.

Rebate and Incentive Tips, Part One

Utilizing rebates and incentives can be key in getting your efficiency projects approved. Over the course of the next three days, we’ll cover some tips and tricks of rebates and incentives.

Breaking Your Addiction to Rebates and Incentives

Know who is eligible: Know which utility territories you fall under and which utilities are interested in influencing your decisions by offering either design assistance or a portion of the first cost. You may find that you’re eligible for more than one program, and that’s valuable information to have.

Compare programs to maximize money: Most utilities now are very fastidious. They make sure that you don't double-dip and that you're in the right program. For example, projects that qualify for a prescriptive program are typically ineligible for a custom incentive.

Invest in engineering upfront: Investing in engineering talent upfront makes a lot of sense.  You may find that if you increased the efficiency of the maneuver that you were originally planning, you would qualify for additional rebates that would offset a large part of the incremental first cost. You might never have known about that increased level of efficiency had you not invested the energy consulting dollars to uncover the smarter way to accomplish the project.

Specify the proper configuration: It's one thing to say, “We're going to use LEDs.” It's another thing to realize, "Okay, we used the right equipment; however, we put so much lighting equipment in the ceiling that we violated the maximum watts per square foot that this utility allows for its energy-efficient lighting incentive." Remember, equipment configuration is as important as equipment selection.

Ensure your specs remain rebate-eligible:  Years ago I created a rebate administration service that filed thousands of applications on behalf of our billion-square-foot portfolio of clients.  I remember encountering a national retailer who had just suffered a significant financial loss because it had failed to ensure that everyone in the design/construction chain understood the consequences of last-minute substitutions on the rebate-eligible equipment it had specified for two of its new stores. In that case, the retail chain lost the deposit it had tendered to reserve the rebate, the rebate itself, and the higher life-cycle cost of the inefficient equipment over the projected 10-year life of those two new stores.

Sign up today!

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

SUBSCRIBE-CONCEPT-876110004_727x484

Subscribe to our Blog

Get daily “drip-irrigation” reinforcement. Each day you’ll get bits of wisdom, news, highlights of upcoming courses, and quotes to keep you inspired and motivated.

Latest Articles

The sun sets on the Selling Energy blog

The sun sets on the Selling Energy blog

As of April 1st, our Selling Energy daily blog will be discontinued. And no, this is not an April Fool's joke!

Weekly Recap, March 31, 2024

Weekly Recap, March 31, 2024

Miss one of our sales blogs this week? Our weekly recap will get you caught up and prepared for success.

How You Sign Business Emails Matters

How You Sign Business Emails Matters

Emails are an integral part of our work, and with each one we hope to get a response. What if just two words can make all the difference?