Those of you who know me (or read this blog) know that I love to tell stories. They’re great for capturing the attention of an audience, whether it’s a one-on-one meeting or a keynote speech. Stories are also a creative way to persuade an audience without overtly laying out facts and figures.
Have you ever given a sales presentation but failed to do it justice? We hear stories every day whether we’re aware of it or not. Without capturing your prospect or customer’s attention, though, a story becomes more of a “storyline” and it loses its ability to captivate. The HubSpot blog published an infographic called “The Neuroscience Behind Storytelling in Sales.” Check it out and learn how to deliver your message using a storytelling framework.
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