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Sales & Marketing Book Reviews

Negotiating as If Your Life Depended on It

If you’re looking to improve your negotiating strategies, this week’s recommended book by Chris Voss will change your approach.

Negotiating as If Your Life Depended on It

When you’re in a sales situation there are times when the stakes seem pretty high. What if you could learn from someone who has been involved in negotiations where the stakes couldn’t be higher? In this case, we aren’t talking about saving money, but saving lives.

negotiating as if your life depended on it

Chris Voss is the kind of author who truly knows what he’s talking about.  He has been a hostage negotiator for the FBI and knows the pressures of convincing people who don’t want to be tested. If you’re looking for one of the best books written about negotiating, this is the one to choose. It applies not only to high stakes situations, but also many contexts. 

Sales is no exception, and this book gives you tricks of the trade that could genuinely change your career.

Here is the summary from Amazon:

“A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

“After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

“Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.”

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Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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