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How to Use Body Language to Increase Sales, Part 2

Can you tell if a prospect is feeling doubtful? Interested? Anxious? Our Part 2 on body language can help you sort out the differences.

How to Use Body Language to Increase Sales, Part 2

Today, we’ll continue with some more body language signals. If your prospect feels confident in what they are saying or thinking, they may:

How to Use Body Language to Increase Sales, Part 2

Clasp their hands behind their back.
Clasp their hands in front of their body.
Touch their fingertips together.

Sit in a dominant position. Taking up a lot of space while sitting with hands clasped behind the head or ankle crossed on opposite knee often signals confidence.

Action: Avoid debate – the prospect likely knows a lot about the topic, and you don’t want to ruffle their feathers.

If your prospect feels defensive, they may:

Fold their arms.
Cross their legs.

Note: Be intelligent as you evaluate these positions to make sure that you're actually seeing a shift in body language that correlates with the topic of discussion. In some cases, people may fold their arms or cross their legs simply to get more comfortable.

Action: Try to be more flexible.

If your prospect is doubtful, they may:

Hide or cover up their mouth.

Action: Reassure the prospect.

If your prospect is anxious, they may:

Bite their fingernails.
Fidget.
Tap their fingers or heels.
Jiggle the contents of their pockets.
Whistle.

Note: Any one of these actions alone may not be a definitive sign of anxiety. Look for three or more of these symptoms before jumping to conclusions.

Action: Probe for the source of the anxiety and alleviate accordingly.

Learn about trackable mobile-learning video lessons that leave no room for excuses.

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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