It has long been acknowledged that we are in the middle of a crisis, with most likely more to come considering a variety of factors. That’s where a book like Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies can serve as a “how-to” and a survival bible for the challenges currently happening and ahead.
Published in the midst of the Coronavirus pandemic, Edward Segal writes the following in the introduction: “I felt a new sense of purpose and urgency in publishing the book. I want to share my thoughts with you about how the coronavirus compares with other crisis situations and what we can learn from it—even as the crisis continues to unfold.”
What could be timelier and more appropriate than that? The book is a deep dive into a variety of ways you can avoid certain consequences or hamper any further damage. It’s current and forthcoming, which is exactly what anyone in business needs.
Here is the summary on Amazon:
“Three Key Questions
How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?
“When, Not If, a Crisis Will Hit
This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared.
“The Coronavirus Pandemic
Crisis Ahead includes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the pandemic is having on companies and organizations.
“Test Your Crisis Plan
While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ready attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.
“Who Should Read Crisis Ready
Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster.
“The Need for Speed
This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis.
“Stories about Apple, Disney, Starbucks, and More
Crisis Ahead includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.”
