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Answer These 3 Questions to Nail Your Content Marketing Strategy

There are the questions relating to every sale- who, what, where and when- but above all there is the Why. Here are the three most important whys you should address in your marketing.

Communicating is a large part of selling and we’re often told to be “on message” and consistent when we’re speaking with prospects and customers.  The same principles apply to marketing and our online presence, which is the basis for content strategy.  This kind of marketing focuses on the “why” of the sale and on keeping the message simple and concise. 

Questions to Nail Your Content Marketing

As you can tell from virtually all of Selling Energy’s curricula, we believe the “why” is paramount when communicating with customers.  The best content strategy resonates at that same frequency and is repeatable.  A customer should view your online or print content and have answers for the following questions:

  1. Why should I be interested?
  2. What should I do next?
  3. Why should I do it?

If you’re interested in optimizing your marketing and online presence, make sure your messaging is on point and focused on the “why.”

Selling Energy Mastermind Group Coaching Call 22Nov2021

 

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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