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6 Post-Sales Strategies to Keep Your Business Running Strong

Don’t stop at the sale! To ensure your business continues to thrive, here are some tips for what to do after you’ve completed the deal.

6 Post-Sales Strategies to Keep Your Business Running Strong

Winning the sale is only half of the battle. The next steps you take determine the ultimate success of your business. Here are some post-sale strategies that will keep your business running strong:

6 post-sales strategies

  1. Send a welcome package. Include a thank you letter, a “how to get the best use out of our widgets” report, and some other helpful tools that nurture the relationship and offer post-purchase reassurance. This is a very powerful tool in increasing referrals and minimizing refunds.
  2. Write two review letters: A 2-week review letter with a feedback form and response-maximizing device, and a 6-month review letter asking for their feedback and mentioning that you will call to review their situation.
  3. Create a nurturing program with a total of two nurturing pieces per year as well as two to three letters asking for a repeat sale (this will depend on your specific industry).
  4. Run a referral campaign designed to generate high numbers of direct referrals in return for an incentive.
  5. Send a newsletter at least four times per year. Since most clients have email, an e-newsletter will suffice.
  6. Send a “special offer” letter. One of the reasons some businesses don't generate much repeat business is that they simply don't ask customers to buy from them again!

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Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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