No sales professional wants his or her customers to be unhappy. It’s bad for business. However, I believe you should expect and pay very close attention to customer complaints and feedback in order to earn their trust and build rapport.
An article on AllBusiness.com suggests “Turning an Unhappy Customer into a Happy One is a Power Business Strategy.” If you need to turn things around with a customer, take the time this weekend to read the article and put this strategy into practice to show they are indeed a valued customer.
