Traits of an Efficiency Sales Professional, Part One

Efficiency Sales Professionals are:

Focused

• You have a clear idea of where you’re going and the goals you want to achieve.
• You don’t get distracted by the small – or rather, unimportant – stuff.
• Most small businesses fail because they have too many opportunities, not too few.
• “Talent is nothing without focus and endurance.” – Haruki Murakami

Knowledgeable

• You know the ins and outs of the product or service you’re selling.
• 95% of Fortune 500 CEOs and SVPs ranked “industry knowledge” 1^st or 2^nd on the list of top traits when picking partners.
• You don’t, however, use product knowledge to guide the sales discussion. 

Perceptive

• You notice things that others don’t.
• You “read between the lines” to catch the real meaning of someone’s words.
• You are extremely detail-oriented…but you can also see the big picture.