Today, we’ll continue with some more strategies for reframing the value of efficiency when selling to homeowners.
Safety / maintaining a healthy home
- Fire/carbon monoxide warnings
- Motion-activated lighting to protect against intruders
- Removing toxic substances from the air
Using utility bill savings to afford more leisure
- People don’t make decisions – they make comparisons
- Compare the utility cost savings to the cost of leisure activities (concert tickets, vacations, etc.)
Hedging against utility price spikes
- Spending less on utility bills reduces the impact of utility price spikes
- If you’re selling solar, you should definitely emphasize this fact
Supporting an easier sale and/or higher price
- Prospective buyers who value efficiency will be more likely to buy your home than other less-efficient homes on the market (easier sale)
- Homes with demonstrably exceptional energy efficiency sell for a higher price than standard homes (in the District of Columbia, high performance houses [HPHs] had a median sales price that was 23% higher than that of non-HPHs.
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