Skip to content
Sales & Marketing

Selling to a Property Manager, Part Two

It’s more important to resonate with that property manager's goals than to focus on what’s next. 

Selling to a Property Manager - Part 2

What does it mean to get the job done? 

Selling to a Property Manager - Part 2

First, you have to get that property manager fired up with the idea that you’re helping them achieve their goals.  You also have to use the yardsticks that property manager uses to measure their own success.  These are things like preventing complaints about thermal discomfort, addressing security concerns or increasing the occupancy of the building. 

Second, you’ve got to give that property manager an elevator pitch that's memorable and repeatable so when they ask for approval, they have a compelling case to get their boss’s attention.  

Next, you want to give that property manager a one-page proposal focused on why the change is necessary as opposed to the what, how, how much or when, which unfortunately dominate most people's proposals.  Really talk about the why.  Make it accessible enough that the property manager can just cut and paste that proposal into their next weekly management memo and have a fighting chance of winning the capital to fund it. 

After that you need that property manager well-tuned to answer any budget questions.  How much is it going to cost?  What's the rebate going to be? When are the savings going to start?  What are the 6 financial metrics?  Their boss will make them focus on simple payback period, return on investment and internal rate of return.  They need to migrate the conversation to modified internal rate of return, net present value, and savings-to-investment ratio.  How much financial value will they produce for their company over the lifetime of the proposed improvement? 

In conclusion, it’s more important to resonate with that property manager's goals than to focus on what’s next.  You not only need to convince them, but also give them the tools to make things happen.

Sales Training That Works! Selling in 6.

Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

SUBSCRIBE-CONCEPT-876110004_727x484

Subscribe to our Blog

Get daily “drip-irrigation” reinforcement. Each day you’ll get bits of wisdom, news, highlights of upcoming courses, and quotes to keep you inspired and motivated.

Latest Articles

The sun sets on the Selling Energy blog

The sun sets on the Selling Energy blog

As of April 1st, our Selling Energy daily blog will be discontinued. And no, this is not an April Fool's joke!

Weekly Recap, March 31, 2024

Weekly Recap, March 31, 2024

Miss one of our sales blogs this week? Our weekly recap will get you caught up and prepared for success.

How You Sign Business Emails Matters

How You Sign Business Emails Matters

Emails are an integral part of our work, and with each one we hope to get a response. What if just two words can make all the difference?