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Do What Works

Don't underutilize "old solutions"

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One of the most valuable aspects of failure is that it gives you the opportunity to learn from your mistakes (and presumably, to get it right the next time). Most people are good about using failure as a learning experience. However, people often overlook the value of using success as a learning experience. If something goes perfectly, it’s easy to just say, “Great. That worked well, so we’ll just keep doing what we’re doing.”

The fact of the matter is, success can be achieved by chance. Perhaps everything you did during your last prospect meeting happened to result in a sale. Do you know exactly why it worked out favorably? Do you know the exact steps you took to achieve the sale? Rather than assuming that a past success will guarantee a future one, think back on what you did specifically that produced the desired result. The goal is to make it replicable. Write down each step and use it as a checklist moving forward.

An article published on the Entrepreneur blog suggests that we spend more time “doing what we’re already doing.” According to the article, we have a tendency to underutilize “old solutions,” and that we don’t implement solutions that are proven to work on a consistent basis. For more on this topic, read the full article.


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Mark Jewell

Mark Jewell

Mark Jewell is the President and co-founder of Selling Energy. He is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. Mark teaches other professionals and organizations how to turbocharge their sales success.

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