If you’re a frequent reader of my blogs, you know that I talk about the importance of business acumen. Knowing what’s driving your prospects to make decisions, what they are looking for and how they are going to evaluate any financial investment you place in front of them is critical. On a very related note, time taken to identify non-utility-cost financial and non-financial benefits of embracing energy projects is time well-spent.
But which business acumen skills should you develop? And how do you build business acumen? According to a HubSpot Sales Blog titled “Why Business Acumen is Key to Sales Success (And How to Get It)”, there are five skills sales people should develop and four strategies to build business acumen. If you want to look at the full picture through the lens of business acumen to increase the profitability of your prospect’s business (and your own), I highly recommend reading the article.
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