Mirror your prospect: Notice their general body language, gestures, and facial expressions, and (without being too obvious) modify your own physical demeanor to match theirs.
Match their pace: Match your prospect’s speaking pace – a person who speaks slowly might be put off if you speak too quickly.
Listen to your prospect for clues: Make a mental note of anything they say that gives you a clue about their demeanor or preferences. They say that people have dominant communication modalities. Some people are primarily visual, some people are primarily auditory, some people are primarily kinesthetic. If your prospect says something like, “I heard all these case studies, but I need to see something in writing. Can you give it to me in writing?” you know they’re probably visual. Listen to their choice of words, determine their dominant modality, and tailor your communication to fit their preferences.
Watch for eye movements: Familiarize yourself with the cognitive processes associated with the various types of eye movements and watch for them as an indicator of your prospect’s true reactions. Neurolinguistic Programming (NLP) researchers have found that right-handed speakers look to their upper left visual field when accessing past visual experience; lateral left for past verbal expression; lower left for emotions; upper right for visual imagination; lateral right for verbal construction; and, lower right for physical sensations. Left-handed people’s eye movements mirror these directions left for right and right for left. Next time you ask your right-handed prospect how many projects they’ve seen implemented at their facility last year, make an effort to notice if their eyes quickly flash up to their upper left visual field prior to answering.
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