Last week I wrote a blog on one of my favorite books: Yes! 50 Scientific Ways To Be Persuasive (see “Improve Your Persuasive Prowess”). It goes without saying that persuasion is an art which every sales professional should strive to perfect. Regardless of your particular sales strategy, you must be able to present a persuasive argument in order for your prospect to feel a compelling desire to purchase your product or service.
I found a blog published by HubSpot that outlines four techniques that persuasive people possess. I recommend reading this article and implementing these four principles to become more persuasive.
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