If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step.
According to a recent article in Entrepreneur Magazine online, there are three key elements to delivering the perfect elevator pitch:
- Stimulating interest
- Transitioning that interest
- Sharing a vision
In fact, every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some additional tips to keep in mind as you prepare your elevator pitches.
