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Segment Guides


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About Segment Guides

Segment Guides™ is a licensed online database that provides energy professionals with the jargon, yardsticks, and sound bites they need to establish credibility with their prospects and customers. Connecting the dots between energy projects and non-utility-cost financial and non-financial benefits is an important dimension of this database. With Segment Guides™, energy professionals will find it easier to open a conversation, or revitalize a stalled one, with confidence.

Segment Guides™ currently features insights, jargon, yardsticks, and success stories for 24 segments:

  • Bakery Goods & Snack Processing
  • Biotechnology & Laboratories
  • Colleges/Universities
  • Commercial Real Estate
  • Dairy
  • Data Centers
  • Electrification
  • Government
  • Greenhouses
  • Grocery
  • Healthcare
  • Hospitality
  • K-12 Schools
  • Large Assembly
  • Manufacturing
  • Meat & Poultry Processing
  • Parking Garages/Lots
  • Residential
  • Restaurant
  • Retail
  • Senior Living
  • Service Retail
  • Warehouses & Cold Storage
  • Water Distribution/ Wastewater Treatment
  • Bonus Resource: Digits to Widgets downloadable worksheet

After completing this course,
you will be able to:

  • Utilize the jargon, yardsticks, profit margins, trade organizations, trade journals for 24 different market segments
  • Understand the connection between various energy solutions and the outcomes that each of these segments truly value (includes citations and hyperlinks to original sources that prove those connections)


What people saying

“The training - topics covered, resources, and quite frankly ongoing support and enthusiasm - is a breath of fresh air in the industry.  Especially for professionals who may not have a great sales manager, or are forced to sit through laborious and dreadful sales meetings.  Mark is a great leader - inspiring to take meaningful actions by the sales professional, propelling their career to new heights through the correct way to make sales! ”

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Jason Mulholland

Solar & Energy Efficiency Consultant at Tick Tock Energy

“Mark is one of (if not the only) person out there doing effective sales training for the utility industries. He pulls from his own experiences as well as key points from other resources. I have yet to find another resource that his team researches for vertical markets like his segment guides.”

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Joe Cantwell

Product Sales & Marketing Manager at Johnson Controls

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About the Instructor

Mark Jewell

Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.