Selling Energy trains people to advance their careers and become better sales professionals through our award-winning in-person and online programs.

Selling Energy is disrupting the sales training industry and turbocharging the success of individuals and organizations around the world. Through our individual courses and membership programs, Selling Energy supports a broad range of customers from the eco-entrepreneur to the Fortune 500 Company.

We focus on teaching people how to drive energy solutions by connecting the dots for decision-makers. Our training is designed to get attendees to take action, to identify and advance more projects, to increase participation in incentive programs, to post greater energy savings, and to make their (or their customers’) operations more competitive, profitable, and valuable.

Each of our offerings delivers insights and skills that make attendees more successful the very next day.  We ensure training initiatives are successful by not only delivering the course content and materials, but also providing follow-on reinforcement, coaching, and community support.

We aren’t your typical sales training firm.  The market is filled with trainers who claim to provide proven strategies for “consultative selling” and many other buzz terms.   Our curriculum artfully combines instruction on professional selling, energy solutions sales, financial analysis, and segment-specific business acumen.


Selling Energy’s mission is to create efficiency sales professionals who:

  • Find the highest-value targets and capture their attention
  • Map the decision-making chain and skillfully assess motivations
  • Concisely communicate value and artfully blend emotion and logic to neutralize objections
  • Replace myths with math and escape the clutches of simple payback period
  • Capture their prospects’ interest by framing projects in terms their customers care about
  • Understand and sell all of the cost benefits of enhanced efficiency
  • Perform in ways that achieve results and merit emulation

Rachel Christenson and Mark Jewell launched Selling Energy in its current form in 2011 with the goal of transforming the way companies in the energy efficiency and renewables industries go to market with their products and services. The company was originally founded in 1993 and operated as Energy Efficiency Funding Group, Inc., an energy efficiency consulting firm, until it was put on hold in 2000 when Mark founded a venture-capital-backed firm in the energy space and served as its CEO for nearly ten years.

At the dawn of a new decade, it became obvious that the lack of sales skills was not unique to the energy space. Sales, which drives a multitude of trickle-down benefits in the economy, is now the second hardest job to fill in the United States. In 2012, Selling Energy stepped up to fill a critical educational void for new and incumbent works by expanding its curriculum to cover sales training across a broader variety of industries.

In 2017, Mark Jewell received the prestigious Stevie® Award for “Sales Training or Education Leader of the Year.” His first book, “Selling Energy: Inspiring Ideas That Get More Projects Approved!” quickly became a Wall Street Journal bestseller and won accolades from the Axiom Business Book Awards and the Reader Views Annual Literary Awards. The book continues to be on Amazon’s list of best-selling audiobooks. Selling Energy has been featured for multiple years on Selling Power’s list of Top 20 Sales Training Companies, the Inc. 5000, and the SF Business Times list of fastest-growing private companies. Clearly, Selling Energy’s message resonates well in a world where neither academic institutions nor real-life workplaces provide sufficient training in energy-solutions-focused professional selling.

Selling Energy is headquartered in the San Francisco Bay Area and its team members are located across the U.S.


  • @SellingEnergy
  • Specialties: In-person Training, Keynotes, Online Training, Blogging
  • Website: http://www.SellingEnergy.com
  • Industry: Professional Training & Coaching
  • Type: Privately Held (Rachel Christenson and Mark Jewell)
  • Headquarters: 329 Primrose Road #513, Burlingame, CA 94010 United States
  • Company Size: 11-50 employees
  • Founded: 1993

Selling Energy is part of EEFG, an approved education provider of the Green Building Certification Institute (GBCI) for the LEED Credential Maintenance Program (CMP). Available credits are included in individual course descriptions.