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Secrets of Selling Energy Solutions to Residential Landlords and Tenants™ 

Selling to Landlords and Tenants Doesn’t Have to Be Complicated. You Just Need the Right Approach.

Energy upgrades in residential rental properties don’t just cut utility bills, they increase property value, boost tenant satisfaction, and improve long-term financial performance. But if your proposal doesn’t address both the owner’s and tenant’s perspectives, you’re likely leaving great projects on the table.

In this powerful course, you’ll learn how to master the art of selling energy solutions in residential landlord/tenant settings. We’ll show you how to structure proposals that align with ownership goals, tenant priorities, and real-world market dynamics, so you can close deals that benefit everyone involved.

Whether you’re proposing high-efficiency HVAC systems, lighting upgrades, weatherization, or on-site EV charging, this training will equip you to overcome the challenges of split incentives and sell smarter, not harder.

 

What You’ll Learn:

  • How to analyze and explain how energy project costs and savings are shared between landlords and tenants

  • How to connect efficiency improvements to increased net operating income (NOI), higher appraised value, and reduced operating costs

  • How upgrades can enhance tenant comfort, convenience, and satisfaction—leading to higher rents, occupancy rates, and renewal probabilities

  • Why amenities like EV charging can attract and retain tenants while adding measurable property value

  • How to craft proposals that clearly convey all three buckets of benefits: financial, non-utility-cost financial, and non-financial


Selling Energy is an award-winning trainer that specializes in presenting energy-solutions-focused sales training to energy professionals, internal champions, and others. We have already graduated more than 21,000 energy pros who are now selling their offerings more effectively.

HOW TO REGISTER

Please fill out the form and submit to get started. 

To register a group, email success@sellingenergy.com.

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.

About Mark Jewell: Mark has 30 years’ experience influencing energy decision-making in 3 billion square feet of buildings. He is also an award-winning sales trainer and Wall Street Journal best-selling author. Mark’s company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms and has taught more than 21,000 professionals how to sell their offerings more effectively. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.

Speaker