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Secrets of Getting Homeowners Excited About Energy Solutions™

Secrets of Getting Homeowners Excited About Energy Solutions™

In this practical, fast-paced session, you’ll learn how to go beyond surface-level motivators to uncover the deeper emotional and practical reasons homeowners invest in energy solutions. By asking smarter questions, listening for underlying values, and reframing your message to align with what matters most to each customer, you’ll inspire action and accelerate approvals.

You’ll discover how to adapt your approach across diverse residential audiences, including homeowners, landlords, and condo/co-op boards, and how to turn every conversation into a compelling story about value, comfort, and peace of mind.

What You’ll Learn:

  • How to uncover and speak to the real motivations behind homeowner decisions

  • How to reframe efficiency and electrification benefits to connect on an emotional level

  • How to tailor your messaging for homeowners, landlords, and condo/co-op boards

  • How to simplify complex energy conversations into relatable, persuasive stories

  • How to navigate multi-stakeholder environments to shorten sales cycles and close more deals

This course is ideal for energy sales professionals, contractors, and consultants who want to build stronger connections with residential customers and increase project approvals. Walk away with actionable strategies you can use immediately to uncover what homeowners truly value, inspire engagement, and close more sales with confidence.

Walk away with a proven framework for turning homeowner interest into excitement, and excitement into action.

HOW TO REGISTER

Please fill out the form and submit to get started. 

To register a group, email success@sellingenergy.com.

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.

About Mark Jewell: Mark has 30 years’ experience influencing energy decision-making in 3 billion square feet of buildings. He is also an award-winning sales trainer and Wall Street Journal best-selling author. Mark’s company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms and has taught more than 21,000 professionals how to sell their offerings more effectively. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.

Speaker